We Empower

Yes, we create and sell shirts, as well as many other types of apparel. However, what we are actually doing is empowering people to elevate. 

When you put on your favorite shirt you become a part of the bigger picture. Your club, team, organization, school, or movement is our purpose. This creates power that connects people together far beyond the people around you. Consider the people who made the shirt you’re wearing, the person who placed the logo on it and the communities that support them. That is empowering. 

These moments of empowerment reach well beyond our partners and directly to you as the customer. We impact organizations, individuals and the world we all live in, which can be traced back from our family roots as fur traders. Even from the beginning, it was always about empowering people.